Artificial Intelligence (AI) has gained immense popularity due to its use in business and science. The leading tech giants are taking a keen interest in artificial intelligence in mobile applications. The prime example of AI investment is Google acquiring DeepMind for $400 million. According to a McKinsey Global Institute study, some of the tech giants like Google and Baidu spent around $20 to $30 billion on Artificial Intelligence in the past one year, of which 90% was spent on R&D, and 10% was spent on AI acquisitions.

Indeed, AI is bringing revolutionary changes across various business domains like staffing finance, healthcare, travel, and education. However, the most significant and beneficial change struck the mobile app economy. In fact, the benefits of AI in mobile app technology are paving new ways to meet user expectations. AI aims to change the mobile app industry for better user engagement as well as developer revenue.

Here are the ways how AI is changing mobile app development rapidly:

#1: Improving User Experience

Artificial Intelligence has successfully bridged the gap between a business and its consumers. This technology offers brilliant conversational experience to its users and manages multiple clients seamlessly. In fact, AI is also successful in delivering the right solutions to customers as per their needs. Personalized products and services are the greatest benefits of AI in mobile app technology.

A survey result shows 95% of smartphone users opine that customer service has improved significantly with chatbots. Another survey shows that 15 percent users have already communicated with a bot over the past 12 months, whereas 35% customers expect more companies to invest in chatbot development. It is also expected that 80% of businesses shall invest in chatbots by 2020. (Source)

The trend clearly indicates that chatbot is definitely going to stay and contribute to the market positively.

#2: Flawless Searching

Artificial Intelligence has streamlined user experience dramatically. It has empowered users to search through text, voice, and image. In fact, this technology has also enabled users to search in their native language. As a result, the mobile app experience has gone to the next level. Therefore, AI app developers now focus on integrating image recognition, voice recognition, app localization, and various other features.

Impact of Artificial Intelligence on Mobile App Industry
Impact of Artificial Intelligence on Mobile App Industry

#3: Personalized App Experience

As AI is integrated into the mobile apps, brands and developers ensure a personalized experience to users. Apps can track user location and deliver location-based results instantly. This technology also allows brands to gather detailed information about their users/customers through various means like mobile devices, online traffic etc. The data collected from recorded users and their behavior are further used for providing personalized results. This improves the rate of user retention. In addition, mobile applications also allow users to enjoy exceptional services almost effortlessly.

Precisely, AI is all set to revamp search algorithms and shift focus to a more personalised and contextual app experience.

#4: Better App Security

AI technology is definitely going to cater the greatest concern for all mobile app developers – security. Using parallel technologies like Machine Learning and Predictive Analysis, this technology would make app security related predictions and assess vulnerabilities in advance. In fact, it also keeps an eye on user behavior pattern and signals when anything suspicious is found. This technology also recommends and/or implements changes for improved app security.

Likewise, AI technology is also going to help developers to detect potential security threats and loopholes to reduce the risk of foreign attacks.

#5: Enhanced App Usability and Onboard Experience

As per Fortune.com, An estimated 25 percent of app users never use an app for the second time. In order to reduce this, app developers are now relying on AI. This technological effort understands the human psychology and allows app designers to work accordingly. It also prevents users from memorizing the details by storing it, which ensures enhanced app usability. Moreover, it allows users to enjoy access to many in-app gestures that improve their app experience.

#6: Better App Marketing

AI has the ability to refine app marketing completely. The machines enabled with AI and apps cut down efforts of marketing experts in data collection. It also reduces the risk of errors significantly. In fact, these apps study market trends, follow customer behavioral pattern in real time and even monitor demographics. When real-time data is delivered, this technology allows marketers to plan futuristic marketing strategies. It also improves conversion rates as well as sales.

Gartner Research reveals that 30 percent companies are likely to employ AI sales by 2020. This result clearly defines that investing in artificial intelligence is the most practical decision today and in the near future.

Infojini is the leading provider of cutting-edge mobile app development services like UI/UX, Native and Android App, Automated Testing, Security Assessment and Analytics.

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