Digital Transformation
Data Engineering
Implementation
Staffing Services
Every business using the subscription model will inevitably lose some customers. They may change their subscription to a rival company, find the pricing too expensive, or simply no longer see the value in subscribing. This process is known as customer churn and is probably one of the most expensive issues a business could face.
It costs more to keep an existing customer than to acquire a new customer. However, businesses realize the situation of churn when it has already happened and the client has cancelled.
The Solution: See Churn Coming
Churn Intelligence Hub is a native application from Snowflake that predicts customer churn and helps teams take action on them when there is still time to do so. This app operates within the client’s Snowflake account next to their customer data.
At a high level, the app helps the business:
- Identify churn: How many customers are leaving, and which segments are most affected.
- Find the reasons: Identify which factors are linked to customer churn, such as contract type, tenure, or service usage.
- Predict who is next: Generate a churn-risk score for every customer and group customers into low, medium, and high-risk levels.
- Check any customer: A quick risk check for a single account, for example before a renewal call.
- Share the results: Risk lists that retention, marketing, and sales teams can use directly.
How the Business Uses It
The app turns churn from a monthly report into a regular habit for the whole team:
- Data stays where it is: The customer data already exists in Snowflake, so nothing needs to be exported.
- Customers are scored regularly: The app refreshes every customer’s churn risk on a schedule.
- Teams see the priorities: Leaders see the overall picture and the revenue at risk. Retention teams get a ranked list of high-risk customers.
- Teams take action: Agents reach out to customers with the right offer, such as a contract upgrade or an added service.
- The app keeps learning: Results from each campaign feed back into the app, helping predictions improve over time.
Who is it For?
| Team | How they use it |
|---|---|
| Leadership | Track churn and revenue at risk; set the retention budget |
| Retention / customer success | Decide who to contact first |
| Marketing | Target at-risk segments with the right campaigns |
| Product | See which services help keep customers |
| Sales and support | Check a customer’s risk before a call or renewal |
Why it Matters
- Act before customer leave: Retention efforts should begin when a customer first shows signs of leaving, not after they have cancelled.
- Spend wisely: Offers and discounts go to the customers who are most likely to leave, not to everyone.
- Protect revenue: Thanks to the Churn Intelligence Hub, organizations can learn how much revenue is at risk.
- Keep data secure: Customer data never leaves the company’s Snowflake account and stays under its existing access controls.
- Start quickly: As a native app, it can be installed in a few clicks, with no additional systems to build or maintain.
- Decide with confidence: Every team works from the same view of risk and its likely causes.
Closing Thought
Churn prevention is better than churn resolution. With the help of the Churn Intelligence Hub, each team gets a unified view of customer churn before it happens, straight from the source, helping the company retain its existing customers.
