Tips for Enhancing User Experience to Increase Customer Retention for Mobile Apps
Customer acquisition and customer retention are the two most important pillars of the success for a mobile application. Enhancing the User Experience and the User Interface design is the best way to make sure that your valued application users do not uninstall the application in a short period of time. Studies show that only a handful of applications like WhatsApp and Yandex search feature an uninstallation rate lower than 10%.
Here are a few tips that you can use to enhance the overall user experience.
Selecting and Focusing on the Right Demographic
Before you start focusing on enhancing the user experience design, you need to step into the shoes of the audience to see what exactly they want. The focus on the right demographic will allow you to create a streamlined approach towards the application design. For example, creating an application for business requires bold colors, whereas you can attract a teenage audience with a bright theme.
Create an Intriguing and Intuitive Storyboard Design
One of the best ways to enhance the user experience design is to lay emphasis on creating a fluid storyboard design while designing the application. You need to think from the perspective of the target user while creating a storyboard design to ensure that you provide value and an intuitive interface to the users. Extra elements too can be identified while creating the storyboard and removed to create a smaller more efficient footprint.
Provide Regular User Experience Updates
The best tip to avoid app uninstall is to provide constant and useful updates to the application. This does not mean that you need to make major changes to the UX or UI design. Instead, it is possible to stick with an intuitive design works fluently. Pinterest, which is one of top performing applications has been making timely upgrades and updates to its UX interface in the past couple of years to add user-friendliness to the app.
Enhancing the functionality of the application is an important aspect of enhancing the UX. However, you must not focus on providing too many functional operations on the app interface. Instead, you must focus on perfecting one feature and then moving on to the next one. For example, WhatsApp spent several years perfecting its messaging features before finally adding video functionalities to its app.
Create a Brand Value
Creating a memorable brand is a vital aspect of the UX. A consistent brand image brings tangible benefits to the business in the long run. The importance of user experience branding lies in creating a great logo and a brand as well as a marketing campaign consistent with the UX design.
Personalization and Customization is the Key
The app design importance is evident while creating a personalized interface for targeting a large base of customers. Something as simple as creating a light and a dark theme on the application interface will allow you to enhance the user experience manifolds. Popular applications like Windows 10, harness this feature to increase their conversion rate.
Apart from these 6 key tips to avoid app uninstall related to UX, you also need to lay enough emphasis on enhancing the readability, usability, functionality of the application. Make sure that you spend enough time gathering data after analyzing the features of competitive applications. Focusing equally on these important parameters will help you increase the customer base as well as retain customers for a long period.
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William B. Young
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